Unfortunately, just owning a Ferrari isn’t enough to get you a spot in the exclusive event. If you wish to enter your car in the parade, you’ll have to pay the brand a $30,000 participation fee and that’s only if you are offered an invitation. The trip involves seeing some of Italy’s most iconic sites and visiting the finest restaurants and cafes.
This is just one of the many activities that Ferrari offers to its customers. Giving its consumer base the opportunity to engage in its rich racing history, it offers a conclusive array of amateur racing events through its private Challenge series. Considering that this pastime requires a full race weekend team, the costs can be astronomical.